The innovative cultural, commercial, and tourist complex of “Giant Beast+” based on the signature IP of “Beibei the Bear” is the first urban renovation project of former industrial sites created by Xiao Di. It is also an innovative practice in the cultural, commercial, and tourist business portfolio based on a single mechanical beast and the future consumption trend.
Detailed Description: The Bear Cave Street consists of one “giant bear” and two streets. This complex of loft space structure and punk design integrates giant beast parades, food and entertainment, trendy art, sci-tech research, trendy merchandise, and a nighttime economy. The industrial-style steampunk “Scream Street” and the futuristic cyberpunk “Beibei Street” showcase the “hustle and bustle” made from high-tech and creativity. One the one hand, it serves as an extension of Betop’s core branding concept of “combining culture, technology, and art to create a ‘Screaming’ landmark for Chinese cultural tourism”; on the other hand, it combines the notion of sci-tech cultural tourism, regional cultural experience, and indoor restaurants and entertainment to offer an unprecedented sensual experience and set to establish the urban streets of trendy culture and a landmark for culture, commerce, and tourism.
